Traffic conversion is a committed process for building relationships and rapport with your targeted audience; it helps visitors to know, like, and trust you. When done correctly, it provides the opportunity for online marketers to achieve their ultimate objective of acquiring and retaining loyal and profitable customers.
Since you can’t improve what you don’t measure you should be asking yourself: How many visitors come to my website? How many visitors opt in to my e-mail list? Hoe many people click on the buy buttons? What is my visitor value?
In order to optimize your website so your prospects and customers will be compelled to opt in to your mailing list; learn more about your products and/or services and feel comfortable purchasing from you, you need to make your website professional looking, eye-catching and well-written. To improve opt-in conversions, use attention-grabbing graphics, make sure your opt-in box is positioned “above the fold,” make an irresistible offer and include a privacy statement.
Tags: conversion, customers, Email, Search Engine Marketing, Search Engine Optimization