There is no question that websites developed with Flash animation are among the cleanest and most graphically pleasing offerings on the Internet today (Sample Sample Sample ). Flash sites can be dynamic, professional, quick to produce, and interesting for the site visitor. Unfortunately, Flash does have some limitations for those trying to have their web content found by search engines.
Depending on what search engines are being targeted, different strategies for adding Flash based content can be implemented to maximize compatibility.
For Google and Yahoo, any an all marketing copy should be created out side of the Flash parts of the page. Your marketing copy should contain valuable keywords that Google will use to rank your site. These important keywords and phrases are only visible to Google if it is written in standards compliant XHTML.
Many other search engines, use a different method of ranking your website that is easier to employ more Flash content with. These search engines look at another list of keywords that don’t have be repeated in the main body content of the site. This means that more of your website’s content can be included in with the Flash.
However, most people want to target as many search engines as possible. Therefore one must have keyword heavy marketing copy written in XHTML and limit Flash to places of highest impact to the visitor.
Deciding exactly where your site could benefit from Flash (without limiting your visibility to search engines) is an important topic to discuss with your web designer.
If search engines are an important factor for your website, be sure your web guru hasn’t created a beautiful site that nobody will ever find.
Tags: Add new tag, seach engine marketing, Search Engine Optimization