The visibility score of your web site is a measurement of how effectively your site is indexed by search engines. A score of 100% means your site is in the #1 position for every search keyword you want your site to be found under on every search engine.
Visibility graph shows the effect of improved optimization
You site’s visibility score is a result of several factors. First, the keywords that you target. Top keywords are those that are the most obvious to the highest number of searchers. Knowing the best keywords for your business site requires research and experience.
Then, in order for your site to rank well for a particular keyword, the site’s content must employ the keyword. Keywords must be incorporated into both the areas that can be seen by visitors, but also in areas of the site’s “source code”, which can’t be seen. Incorporating the keywords into this area is the responsibility of the site developer. Read the rest of this entry »