Search Marketing

The nuts and bolts

Site stickiness

Visitors become customers when they decide your business can fill their needs or solve their problem. Visitors become stuck to sites with interesting content and gives them the answers they seek. We design compelling content to keep them interested.

Targeted Site Content

We evaluate your customer segments and develop search-optimized content that speaks to each customer segment.

When combined with web advertising, targeted content is the one-two punch that attracts the right visitors to your site. Your message speaks directly to their needs, and they respond.

Web advertising campaigns can incorporate text, image display, and video ads. You can even schedule radio spots to coincide with your web campaigns!

B2Web designs and manages web advertising campaigns that produce huge increases in web site traffic.

Visitor Feedback

There are several types of feedback that give visitors a voice and give you valuable information about their interests. Why did they come? Did they find what they were looking for? Do they plan to return? Feedback can provide insights for site improving your marketing. No other medium provides this opportunity to learn from your prospects.

B2Web designs feedback forms and surveys, as well as analysis for continuous improvement.

Converting Visitors to Prospects

The real "pay dirt" in web marketing is the conversion of visitors from nameless statistics to prospects .

Attracting a visitor to leave their name and contact information is vital to developing customers from you web marketing.

B2Web provides tools that allow your site to convert visitors so your sales force can follow-up and make the sale.

Our Stage Two Package offers a cost-effective way to turn your web site into a web marketing platform:

Competitor Site Analysis
Market Segmenting and Targeting
Target-Market Page Design
Visitor and "Conversion" Measurement
A $2,100 value for only $1,375*

*Costs may vary for some clients depending on industry and existing visitor traffic.

Get Going, the competition is ahead of you.

For more information please call or email us (see our contact page) or check out our FAQ.