Search Engine Optimization and Marketing
The one-two punch
If you web site doesn't have the right keywords, no search engine will display your site on its results page. Some of the coolest and most expensive sites on the Web can't be found. Optimizing for search engines makes your site visible.
Once a visitor finds your site, how do you identify them and develop them into a customer? You market to them using the same medium - the Internet. How? With just our help, or by outsourcing to us.
Competitive businesses know:
If you compete with medium-sized, successful businesses, they already know about optimizing and marketing with search engines, and how it affects search engine results. That's why they have a constant streams of new Internet customers.
What is Search Engine Optimization?
The only way a search engine can find your site is the words on your web page.
To be found by a search engine, your web site must contain "key words" which match the words typed into the search box. Period.
Once you realize this, the next challenge is to figure out what words are the most frequently used "keywords", and put them in your site.
More on Search Engine Optimization.
Then, its search engine marketing
Once visitors can find your site, its important to have lots of ways to contact them.
Our firm works at the strategic level to design web marketing programs that build your brand and develop visitors into customers.
Search Engine Marketing, and its closely related cousin, Web Marketing, encompass customer relationship management techniques, from visitor surveys to email marketing, to pay-per-click advertising.
More about Search Engine Marketing
How important is your site's content?
Here's an example of a typical dentist's web site:
Our office treats you quickly and with the finest and lasted techniques so your visit is fun and pain free. We help you relax while Dr. Drillbit gives you a new smile.
Unless you are specifically looking for "Drillbit", there is nothing searchable in this content.
A successful dentist website would read something like this:
Dr. Drillbit dental offices provide dental care in Sacramento, Roseville, and Rocklin.. As dentistry changes, new treatments enhance dental cavity repair, root canal - also known as endodontic care, and cosmetic dentistry.
This type of content helps people find dentists who serve their cities, and do several types of dentistry. After that's said, it's still a good idea to reassure potential patients that you will treat them tenderly. ;>))
